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The Micarna media office is standing by to assist interested journalists. Micarna pursues an active and transparent communication policy and, in addition to answers to questions, always provides picture material to those working in the media.

The Micarna media office is in charge of media concerns for all group companies. Interview appointments and report days are fundamentally possible. For reasons of safety, hygiene and production, visits, film, photo and sound recordings, and short-term report appointments are not possible at all times and not at all locations. The Micarna media office individually reviews all requests.

You can find the current media reports, links to picture material and the necessary media office contact information for our corporate group here.

Micarna group 
Vademecum 2017 (PDF)

 

Contacts for media inquiries

Micarna Medienstelle Roland Pfister

Dr. Roland Pfister

Head Communication Group

media@micarna.ch

+41 (0)58 571 46 30

 

Micarna Medienstelle Deborah Rutz

Deborah Rutz

Assistant Head Communication Group

media@micarna.ch

+41 (0)58 571 46 30

 

2017
Micarna cricket balls win innovation prize

Micarna presented their Pop-Bugs for the first time at the Anuga food fair. The original insect product was also honored with the innovation prize as part of the “Taste 17” exhibition as well as with the “Show Star” award by the food magazine “Lebensmittelpraxis”.

What will the world of tomorrow taste like? How can we surprise our consumers in the coming year? And how should a growing global population be fed in the coming decades? Anuga, the leading fair for the food industry, dealed with exactly these questions. More than 200,000 visitors and a good 7,000 exhibitors from 100 countries presented the latest trends and products in Cologne. In addition to this, the most innovative creations were awarded at the special exhibition “Taste 17”. Micarna was honored for its Pop-Bugs, the first cricket flour product. After the innovation prize for the “Paprika Wave Chips” (2013) and the “Chicken Gelati” (2015), this year’s award was the third innovation prize in the series at the renowned food fair. In addition to the innovation award at the fair itself, Micarna was also awarded the “ShowStar” by the food magazine “Lebensmittelpraxis” in the category of originality.

Crickets innovatively presented as food
The pop bugs are small balls, which are made from cricket flour as a protein source. They are similar to breaded meatballs, except in Pop-Bugs cricket flour is used instead of meat. “The Pop-Bugs are our first snack with insect protein,” says company director Albert Baumann. “On the one hand, because using insects as a complement to our diet is an important and contemporary issue. On the other hand, because our Pop-Bugs are visually convincing. Packed in an innovative carton tray which also has a serving function, the Pop-Bugs can be eaten right out of their fine packaging along with the dips which are included. “They will both delicious and a perfect topic for conversation, guaranteed.”

Insects are more than just a product idea
For Micarna, insects are more than just a product innovation. “We are convinced that the market can offer the potential for insects to be possible sources of protein. However, it is not just about consuming whole insects, but rather using them as interesting sources of protein for other products.” To carry out this foundational research, in April, Micarna set up a product manager for insects. “His main task is to develop a basic knowledge in this area and, for example, to find out what the legal possibilities are or what animal welfare means in the field of insects.” Micarna expects this foundational work to take around two years. The first innovative products however are being presented with the Pop-Bugs this autumn.

Profile of the Micarna Group
The companies of the Micarna Group, which are part of M-Industry, produce high-quality meat, poultry, fish and egg products. Founded as a Migros meat processing company by Gottlieb Duttweiler in Courtepin in the canton of Fribourg in 1958, the Micarna Group currently comprises the Swiss-based companies Favorit Geflügel, Gabriel Fleury, Lüchinger + Schmid, Maurer Spezialitäten, Mérat & Cie., Micarna, Natura Bündner Fleischtrocknerei, Optisol, Rudolf Schär and Tipesca. In addition, Stauss Geflügel and KM Seafood, both of which are based in Germany, are also part of the group. Micarna Group companies deliver the very best quality thanks to state-of-the-art production plants and the highest standards in hygiene, product safety and occupational health and safety. The companies are committed to animal welfare and reducing the animals’ stress during transport. They ensure that the origin of every single product is completely traceable. M-Industry’s meat, poultry, fish and egg segment includes over 3000 employees and generated a turnover of CHF 1.5 billion in 2016.

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Micarna: Swiss tradition meets sustainable innovation

At this year’s Anuga, the Micarna Group will be presenting traditional Swiss products, including the renowned reduced-salt Natura Bündnerfleisch and a comprehensive animal welfare project concerning poultry farming (Alpigal), and three top innovations as part of the Taste 17 special exhibition – including, as a world premiere, the first Micarna snacks made from insect protein powder.

Our eating habits are changing. These developments not only involve new flavours, but in particular the search for completely new approaches to meat production, manufacture and processing. Food production in general and the meat industry in particular are in a state of flux. New foodstuffs such as insects, but also our need for fast and simple snacks, mean that manufactures are called on to be truly innovative. During the Anuga event, the Micarna Group will be presenting its response to just these developments. “We will highlight the possibilities created by this process of change, new ways of enjoying our food and the changes that can also be expected in terms of animal husbandry,” explains the Group’s Director, Albert Baumann.

Pop-Bugs: A sophisticated insect snack as a perfect conversation topic (Taste 17)
How will this world of tomorrow taste? How can we continue to surprise our consumers in the years ahead? These are exactly the kind of questions being tackled at the food fair in Cologne. Micarna will also be presenting three very special products at the Taste 17 special exhibition, among them its new Pop-Bugs. “Officially our first snack with insect protein,” says Albert Baumann. Naturally, Micarna’s Director tried out this innovation for himself some time ago, and is enthusiastic about the meatballs with insect protein powder. “On the one hand, because the issue of insects as a supplement to our diet is both important and current. On the other hand, because our Pop-Bugs just look good.” Packaged in an innovative cardboard box with integrated serving function, the Pop-Bugs can be presented in their sophisticated packaging with the accompanying dips and eaten as they come. “Not only great to share, but also a perfect conversation topic.”

Chickies: A protein supply for on the move (Taste 17)
The raw materials of our diets are changing, and so is the way in which we consume our products. Chickies – the second Taste 17 product – are a response to this change. The chicken snacks in the form of small cubes are a perfect snack – at school, on a hike or when doing sport with friends. “Micarna Chickies are the perfect response to the current discussion surrounding the issue of a low-fat diet,” explains Albert Baumann. “The combination of chicken cubes with cherries and honey is not only a unique taste experience, but it is also a healthier snack than sugary foods.” Micarna Chickies are available in resealable snack packs, making them the perfect protein supply for on the move.

Fleur de Viande: A spice mix for lovers of the alps (Taste 17)
This one is less of a quick snack and more of a product to be enjoyed as part of a cosy evening at home – which is exactly why the new Fleur de Viande was developed: meat in a spice mix. This innovation might sound a little strange to begin with, but offers a perfect blend of two top-quality products from Switzerland. “Fleur de Viande is a combination of our Natura Bündnerfleisch and the finest Swiss Alpine herbs.” The innovative dual-chamber spice mill enables the meat and herb parts to be dosed individually at the table, and provides the perfect basis for interesting discussions about the most popular seasoning. The new meat and spice combination is available in Alpine Chilli, Salad Mix and Raclette Mix varieties and is suitable for a wide range of dishes – from pasta through Risotto to delicious salads.

Alpigal: Sustainable chicken from the region
At Micarna, innovation goes beyond the individual products themselves. “Innovation also means that we take a close look at forms of production, scrutinise our farming methods and take new approaches,” explains Albert Baumann. In recent weeks, one of these projects was implemented successfully by Stauss Geflügel GmbH, a joint venture between Micarna and Bio-Geflügel Stauss: Alpigal. Local, sustainable poultry farming promises consumers the best possible quality of chicken from integrated production, with animal welfare standards that go beyond the legal requirements. “Alpigal closes the gap between organically and conventionally farmed chicken, appealing to customers who attach importance to animal welfare and regional production,” explains Robert Stauss, Director of Stauss Geflügel. In specific terms, this means that Alpigal chickens have sufficient space and opportunities to withdraw, as well as their own conservatory. The Alpigal units are no more than 660 square metres in size, and must be connected to a cold scratching area measuring a further 165 square metres. At the same time, an additional 10 per cent of the unit size has to accommodate raised seating. “And our animals are not exposed to routine use of antibiotics as a preventive measure,” explains Robert Stauss. In addition to this, the chickens are all reared at certified facilities that are no more than 200 kilometres away from the Stauss Geflügel slaughter and processing facility in Ertingen. “This enables us to keep the distances travelled by the animals short, and prevent them from being exposed to unnecessary stress. This too is part of an innovative and sustainable approach to animal welfare.”

Profile of the Micarna Group
The companies of the Micarna Group, which are part of M-Industry, produce high-quality meat, poultry, fish and egg products. Founded as a Migros meat processing company by Gottlieb Duttweiler in Courtepin in the canton of Fribourg in 1958, the Micarna Group currently comprises the Swiss-based companies Favorit Geflügel, Gabriel Fleury, Lüchinger + Schmid, Maurer Spezialitäten, Mérat & Cie., Micarna, Natura Bündner Fleischtrocknerei, Optisol, Rudolf Schär and Tipesca. In addition, Stauss Geflügel and KM Seafood, both of which are based in Germany, are also part of the group. Micarna Group companies deliver the very best quality thanks to state-of-the-art production plants and the highest standards in hygiene, product safety and occupational health and safety. The companies are committed to animal welfare and reducing the animals’ stress during transport. They ensure that the origin of every single product is completely traceable. M-Industry’s meat, poultry, fish and egg segment includes over 3000 employees and generated a turnover of CHF 1.5 billion in 2016.

Download media release