“60 Jahre Micarna”, an anniversary book with histories to amaze, entertain and inform you.
Micarna anniversary
For more than half a century, the top-quality products produced by Micarna have been fixtures in the refrigerators of over two million consumers and have become indispensible for any barbeque.
And if that is not reason enough to celebrate: With the start of production in 1958 in Courtepin and then 10 years later in Bazenheid, Micarna laid the foundations for its exemplary evolution to become the leading meat processor in Switzerland. A book has been created in conjunction with these two company anniversaries which follows the trail of this evolution, while also capturing many interesting and humorous memories. We wish you much pleasure while reading!
The wide-ranging stories match the diversity of Micarna itself. Come along with us on a journey in time along the milestones of the Swiss meat producers and let yourself be carried away by the interesting and culinary stories, events and pictures.
Chapter overview
Intro: The two ends of the cervelat sausage
An extraordinary company writes history, as well as stories that go far beyond the two ends of the cervelat sausage.
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(PDF in German)
Beginnings: “Serving instead of earning.”
Besides the mobile sales wagon, the first branch of Migros opened in December 1926 in Zurich’s industrial district.
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(PDF in German)
Starting gun in Courtepin
It can be said that the Swiss meat industry was discovered in a small lake district town, which had just around 500 residents back then.
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(PDF in German)
New location, new era
Ten years after production began at the first location in Courtepin, the next building block in the Micarna strategy was set in place in Bazenheid.
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(PDF in German)
Ingenuity, products and market opportunities
The Micarna success curve on the upswing: permanent assortment expansion, growing numbers of employees, turnover quintupled.
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(PDF in German)
Digitalisation, ideas and thirst for action
The computer also found its way into the production, enabling us to react to customer requests and shifting demand faster and with greater flexibility.
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(PDF in German)
Sustainability, expansion and communication
Answers to challenges along the value creation chain are defined with ambitious goals within the framework of a comprehensive sustainability strategy.
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(PDF in German)
